Advertising in 2025 has become less about interrupting people and more about joining the conversation. The best commercials today don’t just sell products—they tell stories, spark emotions, and sometimes even change perspectives. Whether it’s a 15-second Instagram reel or a full-length YouTube spot, the most memorable ads are the ones people voluntarily watch, share, and talk about long after they’ve aired.
Across India and the United Kingdom, certain commercials this year have transcended traditional marketing. They’ve become cultural moments, social media trends, and dinner table discussions. From heartwarming family stories to hilarious brand callbacks, these campaigns have proven that creativity, authenticity, and emotional intelligence still matter more than ever.
In this article, we explore the top 10 commercials that everyone is still talking about in 2025. Moreover, we’ll examine what made them unforgettable and how businesses—whether startups or established brands—can create similar impact by partnering with expert teams like Prabisha Digital Marketing Agency, which serves clients across both India and the UK with comprehensive digital solutions.
What Makes the Best Commercials of All Time Stand Out?
Furthermore, Dove has always championed authenticity in beauty advertising. However, their 2025 campaign took this mission even deeper by addressing the growing concern about AI-enhanced beauty filters. Specifically, the ad featured real women from diverse backgrounds across India and the UK, showing their unfiltered faces alongside AI-generated “perfect” versions.
The contrast was striking and powerful. Additionally, the commercial didn’t lecture viewers—it simply showed the difference and let people draw their own conclusions. Consequently, the campaign sparked conversations in schools, offices, and online forums about digital authenticity and self-acceptance.
What’s more, the ad performed exceptionally well across platforms. In fact, it garnered over 50 million views on YouTube within the first month. Moreover, social media users created response videos sharing their own unfiltered photos, turning the commercial into a movement rather than just an advertisement.
Top 10 Commercials 2025: Breaking Down the Year’s Most Memorable Ads
Dove – Real Beauty Meets Real Technology
Furthermore, Dove has always championed authenticity in beauty advertising. However, their 2025 campaign took this mission even deeper by addressing the growing concern about AI-enhanced beauty filters. Specifically, the ad featured real women from diverse backgrounds across India and the UK, showing their unfiltered faces alongside AI-generated “perfect” versions.
The contrast was striking and powerful. Additionally, the commercial didn’t lecture viewers—it simply showed the difference and let people draw their own conclusions. Consequently, the campaign sparked conversations in schools, offices, and online forums about digital authenticity and self-acceptance.
What’s more, the ad performed exceptionally well across platforms. In fact, it garnered over 50 million views on YouTube within the first month. Moreover, social media users created response videos sharing their own unfiltered photos, turning the commercial into a movement rather than just an advertisement.
Fevicol – Still Making Things Stick and Hearts Smile
Meanwhile, Fevicol continued its legacy of wordless, humor-driven storytelling. Their 2025 commercial showcased absurd scenarios—furniture surviving earthquakes, floods, tornadoes, and even alien invasions—all held together by Fevicol adhesive. Importantly, there was no dialogue, no celebrity endorsement, just pure visual comedy.
Furthermore, the production quality was intentionally playful, using miniatures and exaggerated effects that gave it a timeless, almost cartoon-like quality. As a result, younger audiences who had never seen classic Fevicol ads discovered the brand through social media shares.
Additionally, the commercial became a meme goldmine. Users across India created their own “what Fevicol can hold together” jokes, extending the campaign’s reach organically. Therefore, Fevicol proved once again that sometimes the simplest ideas, executed brilliantly, create the most lasting impact.
Cadbury – Technology Meets Tradition
Similarly, Cadbury’s 2025 Raksha Bandhan campaign beautifully merged nostalgia with innovation. Specifically, they created an AI-powered tool that allowed users to upload old photos with their siblings, which the system would then restore and animate into personalized video memories.
The commercial itself showed this technology in action through the story of siblings reconnecting through these recreated moments. Consequently, it touched hearts across generations. Furthermore, the interactive element meant people didn’t just watch the ad—they participated in it.
Moreover, this campaign demonstrated how brands can use technology not as a gimmick but as a genuine value-add for customers. Thousands of Indian families shared their AI-restored memories on social media, essentially becoming brand ambassadors. Thus, Cadbury transformed a single commercial into a nationwide emotional experience.
British Airways – The Journey Is the Destination
On the other hand, British Airways took a completely different approach with their 2025 campaign. Instead of focusing on destinations or flight features, they concentrated entirely on human connection. Specifically, the commercial showed real moments of reunion—soldiers returning home, families meeting newborns, couples celebrating anniversaries.
Furthermore, the ad was shot across multiple locations including London, Manchester, Delhi, and Mumbai, reflecting the airline’s diverse customer base. Additionally, subtle touches like multilingual subtitles and culturally specific moments made viewers feel personally acknowledged.
What made this commercial particularly effective was its restraint. Indeed, there were no flashy special effects, no celebrity cameos, just authentic human emotion captured beautifully. Consequently, viewers didn’t feel sold to—they felt understood. As a result, the campaign resonated deeply with both UK residents and the large Indian diaspora community.
Meesho – Empowerment Through Simplicity
In contrast, Meesho’s commercial celebrated the entrepreneurial spirit of everyday Indians. The ad featured a homemaker from a small town who built a thriving business using just her smartphone and the Meesho app. Moreover, the storytelling was straightforward yet powerful, showing her journey from hesitant beginner to confident businesswoman.
Additionally, the commercial used humor effectively, showing her outselling traditional retailers who initially dismissed her efforts. Therefore, the message was both entertaining and inspiring. Furthermore, Meesho supported the campaign with real seller spotlights on their social channels, adding authenticity to the narrative.
Importantly, this commercial worked because it reflected a reality many Indian women live. Subsequently, viewers saw themselves or their mothers, sisters, or neighbors in the story. Thus, the ad became more than marketing—it became validation and inspiration.
Apple Vision Pro – Quiet Innovation
Meanwhile, Apple maintained its signature minimalist approach with the Vision Pro commercial. Rather than listing technical specifications, the ad simply showed different people—a student, an architect, a musician—using the device in their daily lives. Specifically, it demonstrated practical applications without ever feeling like a sales pitch.
Furthermore, the cinematography was stunning, with each scene carefully composed to feel both futuristic and familiar. Additionally, the lack of voiceover meant viewers focused entirely on the visual storytelling. Consequently, the commercial felt more like a short film than an advertisement.
Moreover, this approach proved highly effective among tech-savvy audiences in both India and the UK. In fact, design schools and creative forums shared the ad as an example of effective product storytelling. Therefore, Apple once again demonstrated that showing is more powerful than telling.
Tanishq – Celebrating Every Love Story
Similarly bold, Tanishq’s 2025 wedding campaign showcased diverse modern relationships—interfaith couples, same-sex marriages, second weddings, and inter-regional unions. Moreover, each story was told with sensitivity and beauty, focusing on the universal emotions that connect all celebrations of love.
Predictably, the campaign generated both praise and criticism. However, the positive response far outweighed any backlash. Furthermore, younger audiences particularly appreciated seeing their realities reflected in mainstream advertising. Additionally, the jewelry itself was showcased naturally within these stories rather than being the focal point.
Consequently, Tanishq reinforced its position as a progressive yet traditional brand. Moreover, the commercial sparked important conversations about inclusivity and representation in Indian advertising. Thus, it succeeded on both commercial and cultural levels.
Pepsi UK – Youth Energy Amplified
In contrast, Pepsi’s UK campaign was all about high energy and self-expression. The commercial featured street artists, dancers, musicians, and influencers from diverse backgrounds, each celebrating their unique identity. Furthermore, the editing was fast-paced with vibrant colors and dynamic transitions that matched the Gen Z aesthetic.
Additionally, the campaign used a trending UK music track that immediately connected with younger audiences. Moreover, Pepsi encouraged user-generated content by creating challenges and remix opportunities. Consequently, the original commercial spawned thousands of response videos across TikTok and Instagram.
What’s more, the campaign’s success in the UK also resonated with young Indians who follow global youth culture trends. Therefore, Pepsi demonstrated how understanding your audience’s cultural touchpoints creates campaigns that feel personal rather than corporate.
Amul – Heritage Meets Future
Meanwhile, India’s beloved Amul brand took viewers into a futuristic world where their iconic mascot explored AI-powered dairy farms, drone deliveries, and smart refrigerators. However, despite the high-tech setting, the ad maintained Amul’s characteristic humor and simplicity.
Furthermore, the animated format appealed to all age groups—children loved the colorful visuals while adults appreciated the clever social commentary about technology’s role in daily life. Additionally, the commercial subtly addressed concerns about automation while reinforcing Amul’s commitment to quality.
Moreover, the campaign generated significant organic sharing, particularly in family WhatsApp groups across India and among NRI communities in the UK. Thus, Amul proved that heritage brands can embrace modernity without losing their essential character.
IKEA – Furniture Tells Stories
Similarly thoughtful, IKEA’s 2025 campaign focused on the human stories behind their products. Instead of showcasing furniture features or prices, the commercial showed real moments—a bookshelf witnessing a child’s reading journey, a dining table hosting family celebrations, a chair becoming someone’s favorite thinking spot.
Furthermore, the ad featured diverse families including South Asian households in the UK, reflecting IKEA’s inclusive customer base. Additionally, the soft, documentary-style filming made each vignette feel authentic rather than staged. Consequently, viewers connected emotionally with scenarios they recognized from their own lives.
What’s more, this approach positioned IKEA as more than a furniture retailer—as a facilitator of life’s meaningful moments. Therefore, the commercial built brand affinity that transcends transactional relationships.
Best Advertisements of All Time: Lessons from 2025’s Top Commercials
Examining these top 10 commercials reveals several consistent patterns. First and foremost, emotional authenticity matters more than production budgets. Additionally, cultural relevance and inclusivity resonate deeply with modern audiences. Moreover, interactivity and shareability extend campaign reach organically.
Furthermore, these successful commercials didn’t interrupt people’s digital experience—they enhanced it. Consequently, viewers chose to watch, share, and discuss them voluntarily. Thus, the most effective advertising in 2025 doesn’t feel like advertising at all.
What Indian and UK Brands Can Learn from Popular Commercials Right Now
For businesses looking to create similar impact, partnering with experienced teams becomes essential. Specifically, agencies like Prabisha Digital Marketing Agency bring together the strategic thinking, creative execution, and technical expertise needed for campaigns that truly resonate.
Operating across both India and the UK, Prabisha offers comprehensive services including SEO optimization, social media marketing, search optimization management, graphic design, and IT management. Moreover, their website development and maintenance services ensure your digital presence supports your marketing efforts effectively.
Why Expert Partnership Matters for Creating Best Commercials 2025
Creating memorable commercials requires more than creative ideas. Additionally, it demands understanding of platform algorithms, audience psychology, cultural nuances, and technical execution. Furthermore, effective campaigns integrate seamlessly with broader digital strategies including SEO, social media, and e-commerce optimization.
This is precisely where working with specialists like Prabisha Digital Marketing Agency makes the difference. Their teams understand how to craft messages that resonate locally in Delhi or London while maintaining consistency across global markets. Moreover, they bring data-driven insights that ensure creative decisions support business objectives.
How to Create Top 10 Commercials Right Now Funny and Engaging
Whether you’re launching a new product, repositioning your brand, or building long-term customer relationships, strategic advertising guided by experienced professionals amplifies your chances of creating those unforgettable moments that people can’t stop talking about.
Conclusion
Looking back at 2025, these top 10 commercials remind us that great advertising transcends selling. Instead, it connects, inspires, entertains, and sometimes even challenges us. Moreover, in an age of ad blockers and shortened attention spans, the commercials people remember are the ones they choose to watch.
From Dove’s authentic beauty message to Fevicol’s timeless humor, from Cadbury’s technological nostalgia to British Airways’ emotional journeys—each campaign succeeded by putting human experience at its center. Furthermore, they demonstrated that whether you’re a global corporation or a growing startup, what ultimately matters is understanding and respecting your audience.
As we move forward, the brands that will create tomorrow’s most talked-about commercials are those willing to be genuine, brave, and human in their messaging. Moreover, they’ll be the ones who recognize that effective marketing is a partnership between creative vision and strategic execution.
Your brand has a story worth telling. Perhaps it’s time to tell it in a way people won’t forget. And when you’re ready to create that unforgettable campaign, remember that you don’t have to do it alone. Expert partners are ready to help turn your vision into the next commercial everyone talks about.
Frequently Asked Questions
The best advertisements of all time combine emotional storytelling, cultural relevance, authenticity, and technical excellence. They connect with audiences on a human level rather than just pushing products. Additionally, they often reflect societal values and spark conversations beyond the commercial itself.
The top 10 commercials 2025 include campaigns from Dove, Fevicol, Cadbury, British Airways, Meesho, Apple Vision Pro, Tanishq, Pepsi UK, Amul, and IKEA. Each resonated differently but shared common elements of emotional connection and cultural understanding.
Small businesses can create popular commercials right now by focusing on authentic storytelling, understanding their audience deeply, and leveraging social media platforms. Partnering with experienced agencies like Prabisha Digital Marketing Agency helps ensure professional execution within budget constraints.
The trending top 10 commercials right now funny themes include self-aware humor, cultural callbacks, absurd scenarios with products, and relatable everyday situations. Humor works best when it feels natural and doesn’t overshadow the brand message.
Production costs for best commercials 2025 vary widely from ₹2 lakhs for simple social media ads to ₹50 lakhs+ for full television campaigns. However, creativity and strategy often matter more than budget. Working with agencies like Prabisha helps optimize costs while maintaining quality.
Absolutely! E-commerce brands can leverage top 10 commercials strategies by creating shoppable video content, user-generated campaigns, and emotionally engaging product stories. Integrating commercials with SEO, social media, and website optimization maximizes ROI.
Citations
- Statista. (2025). Digital Advertising Trends in India and UK Markets. Retrieved from https://www.statista.com
- Think with Google India. (2025). Consumer Insights: What Makes Video Advertising Effective in Asia. Retrieved from https://www.thinkwithgoogle.com
- Campaign India. (2025). Year in Review: India’s Most Impactful Brand Campaigns. Retrieved from https://www.campaignindia.in
- The Drum. (2025). UK Creative Excellence: Top Commercials That Defined the Year. Retrieved from https://www.thedrum.com
- AdAge. (2025). Global Advertising Report: Cultural Relevance in Modern Campaigns. Retrieved from https://www.adage.com
