The digital world is shifting – rapidly. Traditional SEO is no longer enough.
As platforms like ChatGPT, Google Gemini, Perplexity AI, and Claude revolutionize how users seek information, marketers and businesses must evolve too. This is where Generative Engine Optimisation (GEO) – also known as Answer Engine Optimisation (AEO) – becomes not just relevant but critical.
🤖 What is GEO and Why Does It Matter?
GEO focuses on optimising your content to appear as the preferred AI-generated response across large language models (LLMs). Unlike traditional SEO, where ranking on Google’s first page was the goal, GEO ensures your content is recommended directly by AI engines.
Imagine a user asking ChatGPT:
“What are the best digital marketing agencies in London?”
If your business or service isn’t part of the LLM’s training data or indexed responses – you’re invisible.
This is the new battlefield of digital marketing.
✅ 2 Real-World Success Stories of GEO in Action
1. HubSpot’s AI Content Playbook
HubSpot has been strategically publishing conversational, informative content that answers common business and marketing queries. As a result, they consistently appear in AI-generated summaries on platforms like ChatGPT and Perplexity. Their thought-leadership content is structured in Q&A format – perfect for GEO success.
2. NerdWallet’s Financial Guidance Strategy
NerdWallet has optimised its financial guides and comparison tools using structured data, concise Q&A formats, and intent-rich keywords. Today, many LLMs use NerdWallet’s insights when answering financial questions, making it one of the top-performing finance content platforms in AI-driven results.
🔍 GEO vs. Traditional SEO: What’s Different?
| SEO | GEO |
|---|---|
| Optimises for search engines (Google, Bing) | Optimises for AI engines (ChatGPT, Gemini, Perplexity) |
| Focus on keywords and backlinks | Focus on natural language, structured answers |
| Goal: Appear in SERPs | Goal: Be quoted by AI in direct responses |
| Audience: Search users | Audience: Conversational AI users |
💼 At Prabisha Consulting, We’re Already Doing This
Our Digital Marketing Team, especially our SEO experts, have been implementing GEO strategies for several of our UK and international clients – and the results have been outstanding.
We focus on:
- Structuring content in conversational, question-based formats
- Adding schema markups for better data clarity
- Using semantic search keywords to match LLM training data
- Prioritizing clarity, context, and credibility
Our clients are not just visible on Google – they’re quoted by AI engines. And that’s a game-changer.
🧠 Key GEO Optimisation Tips for 2025 and Beyond
- ✍️ Use natural language and long-tail keywords that mimic real user questions.
- ❓ Create FAQ-rich content – ideally using Q&A blocks that AI engines can pick up directly.
- 🧩 Add structured data using schema.org markups.
- 📚 Publish authoritative and accurate content regularly.
- 📊 Monitor AI-generated citations using platforms like Perplexity.ai and ChatGPT plugins.
🚀 Ready to Make AI Work for Your Brand?
The future belongs to those who adapt fast. If your content isn’t AI-ready, you’re already behind.
Let’s change that.
📩 Contact me at pratyush@prabisha.com to book a FREE consultation and explore how Generative Engine Optimisation can drive measurable results for your brand.
🔎 SEO Keywords:
#GenerativeEngineOptimisation #AnswerEngineOptimisation #DigitalMarketing2025 #AIContentStrategy
#ChatGPTSEO #GEO #PrabishaConsulting #AIBrandVisibility #FutureOfMarketing #LLMSEO
#ConversationalAIContent #AISEO #SearchMarketingTrends
🌐 Learn more at: https://www.prabisha.com
