In essence, an e-commerce website is pivotal for connecting and engaging with your target audience on multiple fronts. It empowers sellers to expand their reach globally, showcasing products and services to millions of potential customers. While online marketplaces like Amazon, eBay, and Flipkart offer avenues for increased sales, they do come with limitations. For instance, consumers often prefer exploring and researching brands on standalone websites before making purchases. By maintaining a presence on both marketplaces and your own e-commerce platform, you can enhance your brand’s online visibility, conversions, sales, and revenue.

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