Why Is Website Maintenance Important?
We all know the importance of having a well-structured website. But simply having the site up and running is not enough. Regularly updating and maintaining your site is crucial to ensuring that your site is running at full capacity. Just like cars, websites require maintenance to operate properly. Properly maintaining your site helps to ensure site security, increase the number of new visitors, boost returning traffic, and more. We’d love to share some of the main reasons why we believe it’s important to maintain your site.
It Improves Security
Security is the main reason that website maintenance is so important. If your organization is using a Content Management System (CMS) such as Drupal or WordPress, you will want to ensure that your site is keeping up with software patches and security updates. Failing to do so gives hackers the chance to steal data from your site.
It Boosts Site Traffic
In order to provide searchers with the best quality content, search engines such as Google raise rankings for websites that are updated regularly. A higher ranking increases your site’s visibility, which increases the likelihood that your content appears when your target audiences search for relevant keywords. Updating your site with valuable information, fixing broken links, removing duplicate pages, and keeping your content updated will help drive both new and returning visitors.