Pay-Per-Click (PPC) Marketing

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Pay Per Click

Why PPC Marketing is Important for Boosting Success

Pay-per-click advertising is one of the most established forms of digital marketing there is. But for businesses that haven’t tried it, their first question is undoubtedly “why is PPC important?”

PPC is important, make no mistake.

But, before building out a PPC strategy or investing in a fully-fledged ad campaign it’s important to understand why PPC is important for business growth online. Here we’ll explain why!

The main benefit of this style of marketing is that it’s widely considered to be one of the most successful forms of online advertising. It offers quick results, and reliable returns, and it’s also one of the most ubiquitous styles of advertising. It helps businesses gain greater visibility on search engines like Google or Bing, plus PPC visitors are much more likely to convert.

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What is PPC?

For businesses that aren’t convinced about the success of PPC, you first have to know what PPC is before you can understand why to use PPC advertising as part of your marketing efforts. PPC (or “pay-per-click”) is a model of digital advertising that’s actually used across a wide range of internet platforms. Simply put it means ads where business pay for each click that their ads receive – any where from a few cents to a few dollars.

The most common types include search ads (PPC ads that look like regular search results on platforms like Google, Bing, Yahoo, etc.) as well as display ads (graphic/banner ads that display on 3rd party partner websites) and social-media paid ads (which operate much like display ads, within specific social media platforms). The way that “PPC” functions in all of these styles is going to vary from platform to platform, but the core similarity is that in all of these types of internet advertising, there is the root function of paying for each ad click.

Often marketers bid for key search terms, where their ads will be displayed in search results, or they pay for ads to appear in user feeds, videos, web-pages, and more.

Here’s why using PPC advertising is important for keeping up against competitors.