In times when the world is quite literally operating on auto-pilot, gasping for air, flailing, and struggling around to push itself out of a seemingly never-ending greyness- lockdowns and curfews have become the ‘new normal’. Unquestionably, the pandemic has transformed the world order, altered economies whilst threatening small businesses and their livelihoods.
Whilst we are working towards adapting ourselves to the latest workings and learning routines of this ‘new normal’, harder tests still await Small and Medium-Sized Enterprises (SMEs). Several of these businesses are trying to learn new skills to re-enter the workplace after the crisis and a large number of establishments are trying to reinvent themselves to stay afloat and survive.
Given the characteristics, SMEs are especially vulnerable to the economic crisis, and yet, they represent a key pillar for the local economy. It is essential that small businesses across the globe survive and outlive the pandemic because- as stated beforehand- they are vital to every nation’s economy. Plus, it is fundamentally true that their endurance or downfall can affect us all in these uncertain times.
Well, the good part here is that it is part of human complexity to keep finding the virtuous even during the most adverse of times. Whilst being trapped inside, people have been cherishing their hobbies, spending time with loved ones, discovering new recipes, or simply watching movies. This, in turn, has helped them to power through these difficult days.
On the other hand, what brings a sliver of hope, comfort and a feeling of control to small businesses and Entrepreneurs is how the current crisis is accelerating digital transformation. At present, many technology-oriented solutions can help businesses to overcome this crisis. Moreover, digital technologies can be essential not just to survive, but to thrive during these challenging times.
From buying and selling online to managing bank accounts to communicating digitally, access to digital tools has never been as essential for economic resilience as it is right now. In addition to that, surveys and researches conducted by Business Insider have found that businesses that have transitioned their sales, delivery, and operations online are less likely to experience economic hardships and are better able to weather the economic and financial strains of the COVID-19 Pandemic.
So, maybe digital solutions remain the answer to business continuity. Apart from that, at present, any business focused on providing an exchange of goods and ideas between people without in-person interaction will thrive. For instance, some local restaurants have reinvented themselves and are focusing on delivery instead of in-situ catering.
Businesses that are experiencing success during these testing times need to adapt themselves to the new customers’ requirements and should have a willingness to embrace technology to improve products and services. Additionally, to overcome this crisis, companies need to be receptive and responsive.
What we’re trying to say is that- In the wake of the COVID-19 pandemic, going digital is not just an indulgence anymore; it is a vital necessity. The first step to go digital for SMEs is creating their company website where prospective clients can visit, check and order their products and services. Following that, they can start promoting their business in search engines and on social media platforms.
Apart from that, during this time, we have seen an increase in the usage of online services such as a digital signature or digital IDs not just to buy products and services; but also, to connect with social organizations, hospitals and to apply to social benefits. Essentially, the capacity to provide personalized and digital services has become immensely essential. Before the pandemic, these types of digital applications were nice to have; but now they are an inevitable requirement.
Moreover, companies across the globe have shifted to a work-from-home model due to the Coronavirus outbreak. As a consequence of that, employers continue their search to find the right tools to monitor their workers’ progress. Because for employers time tracking remains critical to figure out how productive employees are when working remotely. Thus, with the right technology and software in place, businesses can maximize their employee’s ability to work remotely.
In essence, it is imperative to note the fact that technology has surpassed all our expectations when it comes to the success and stability of a business. It has continually improved our means of communication, enhanced relationships between all actors involved, and lastly, has led to the growth of countless establishments. Indeed, digital transformation is the answer that we’re all looking for.
Nevertheless, digital transformation is not just about having a digital presence; but in reality, it is the integration of digital technology into all areas of a business. Digital transformation will involve changes to the way a business operates and delivers value to its customers. It is not just a cosmetic change; rather it is a cultural change that requires organizations to continually challenge the status quo, experiment, and not be scared of failure.
This is exactly where Prabisha Consulting comes into the picture:
Prabisha Consulting is a leading web design and development agency with an immensely talented and skilled design team that creates innovative, effective websites that captures a business’s brand, improves their conversion rates, and maximizes their revenue to help grow their business and achieve the establishment’s goals.
Prabisha Consultancy will help you GO DIGITAL:
The past year was a wake-up call to many. It showed business owners of all shapes, sizes, and industries that embracing digital marketing is no longer a question. Instead, it is a necessity. We have seen this first-hand. Over the past year, we have provided pro-bono marketing services to small businesses throughout the country. These services include web design, social media, Google Ads, and SEO.
Prabisha Consultancy will make it easy for people to reach you online:
The main driver for the shift to digital marketing over the past year has been a desire from business owners to replace in-person contact due to the pandemic. With that in mind, you should find opportunities to make it easier for people to find you online.
- First, we will maximize the number of avenues for people to find your business. This means creating blog posts, hosting online live events, and looking for new media platforms to appear on to attract new audiences.
- Second, we will make sure that all of your marketing content and assets are user-friendly. This means ensuring that both desktop and mobile versions of your website are optimized, using font/colours that are easy to read, and having clear calls-to-action on your site.
- Finally, we will ascertain that your content is SEO optimized. We’ll do this by using relevant keywords, having proper H1 tags, and writing on interesting and relevant subjects. These are small investments that will help drive incremental users to your website.
We at Prabisha will enhance your content through engagement:
Digital marketing tools can feel like a one-way street of communication. Shouting into the void without including the response and interaction of your audience leaves out a key piece of the conversation. That’s why we will look to interactive platforms that allow your audience to take part. For instance, by using live streams and video conferences we will help you to interact with your loyal customers and continue the conversations that may have been constrained by safety regulations, in real-time. We can go further by encouraging you to allow your customers to create user-generated content as it is one of the best ways to develop brand loyalty. Consider customers and employees submitting video testimonials that tell the story of your business and how your community is getting through this hard time together.
We will back your ad campaigns with a purpose:
More now than ever before, consumers are buying with a sense of empathy. Individuals want to support local businesses during these challenging times. They are also looking for organizations that care about specific issues. Thus, when designing a new marketing campaign, we will consider how this can positively impact your community, and why your customers should care about your business.
With our services, we’ll save both your time and money:
From something as simple as promoting your products to a larger group of audiences to something as complex as keeping a track of what your customers are liking and looking for every day, with technological digitization, we will make everything much more cost-effective; which, in turn, will increase the efficiency of your efforts to a greater extent. It can additionally help you in targeting potential clientele as well through various tools, including Google Ads and Facebook Ads.
This can result in you directly saving a whole lot of time and money that can be better spent in focusing on the operations of your business and driving it towards a faster growth rate.
We will give you access to a Global Market:
Your reach can often be a major factor in determining the levels of success you achieve. And who doesn’t want to accomplish higher and better goals?
Making a place for one’s business on the digital mediums and stages provides you a wider space to cast your net, sometimes even helping you go global. Amazon Marketplace serves as a prime example for the same as through its application, traders working from remote parts of the planet can also create and maintain trade relations with customers from across countries. Thus, with this, we will provide you assistance in reaching prospective clientele worldwide to grow your business further.
We will provide Web Development Services that Maximise your Revenue:
In today’s digital world, your website is the first interaction consumers have with your business. That’s why almost 95% of a user’s first impression relates to web design. It’s also why web design services can have a colossal impact on your company’s bottom line.
That’s why more companies are not only re-evaluating their website’s design but also partnering with Prabisha Co., the web development agency, for their graphics, digital marketing, and any-and-all technology-related needs
With over 100+ satisfied clients under our belt, we’re confident we can develop and design a custom website that drives sales for your unique business.
Why partner with Prabisha Consultancy for Web Development services?
Skilled and talented designers
We feature some of the industry’s best web designers — and when you partner with Prabisha for our website design services, you get full access to our designers’ expertise, which makes for an original and innovative site that drives results.
Hundreds of satisfied clients
We partner with clients from a range of industries, including manufacturing, e-commerce, health, and more. The satisfaction of our clients is unparalleled — hence everything is according to what’s best for you and your business.
Dedicated Project Managers
Our web design services partner your business with a dedicated project manager. Like our web designers, they work as an extension of your team, learning your business, goals, and vision for your website. The result? A site that captures your company down to the last detail.
In the end, countless small businesses are indeed facing the contingency of the COVID-19 outbreak and still remain threatened by its continuity. However, in these challenging times, we firmly believe that with digitization, we at Prabisha Consultancy will put our services to the best of usage and help you achieve all your goals.
Lastly, it is significant to understand that- Now is not the time to hunker down and wait for things to return to normal; it is time to embrace the new way of doing business and adapt your marketing strategy accordingly.
So, what are you waiting for?
Come to Prabisha!
Visit www.prabisha.com for more details or give us a call at +919599824600 now.