Flyer / Brochure Design
Are you thinking about how you could promote your business’s ad campaigns? Are you wondering how you could boost the promotion of your business’s ad campaigns? A flyer campaign could be just what you need!
Flyers may seem like an old-school way to market, but they still have great value when it comes to advertising.
Let’s take a look at what exactly a business flyer is and some key elements to consider when creating one.
What is a Flyer?
A business flyer is simply a poster or single sheet that is posted to bring attention to business promotion, product, service, or event. The message is simple and eye-catching. A typical flyer is printed en masse on 8.5” x 11” paper. Depending on where you decide to print your flyers, using them in your marketing plan could be greatly cost-effective.
What is the difference between a flyer and a brochure?
A brochure tends to outline different features, services, and products that a business sells. Distribute brochures as a trifold sheet of paper complete with visuals, graphics, and copy printed on both sides.
A flyer, on the other hand, is usually composed of one flat sheet. You can distribute flyers quite freely, whereas brochures tend to be more exclusive.
Consider making a brochure if you’d like to have media on hand to give to already interested clients. Use flyers to catch the eye of potential customers and lead them to events or displays.
Flyers are great for bringing in new customers as they are very cheap, easy to make, and only printed on one side. A brochure, on the other hand, is more specialized and designed to provide more information to the reader. The extra cost and detail that goes into brochure printing make this medium ideal for people who are already showing interest.
The purpose of a flyer
Use marketing flyers to bring in new customers to a business or to announce a new sale or promotion. Some businesses will release a variety of flyers for just one ad campaign to add variety or to appeal to different demographics in their target market. Marketing flyers are handy for just about any business in any niche or industry. You can share them online or in person, posted in windows, passed out, sent via email, etc.