Explainer Video
What is a explainer video?
Explainer videos are short online marketing videos used to explain your company's product or service. Explainer videos are often placed on a landing page, your website's home page, or a prominent product page.
Why explainer video is important?
Explainer videos are a great way to introduce a subject or concept in a succinct way. This might be a quick overview of your product, service, or company. Either way, it's an easy point of entry for people who don't otherwise know about your brand. (This is why explainer videos are especially popular for start-ups).
How to Write a Good Explainer Video Script?
Identify Your Story.
Distell Your Story.
Bring Your Viewer Into the Story.
Add Emotion.
Check Your Length.
Adjust for Voice Over.
Show, Don't Tell.
Test Your Script.
Where are explainer videos used?
Sales pitches.
Shows/conventions.
Email marketing campaigns.
Email signatures.
Internal company training.
Recruitment.
Paid adverts on social media.
How do I make a good explainer video?
Pose the problem your product solves.
Introduce your product as the solution.
Explain what your product does and why it's special.
Add quotes from customers to prove your product works.
