Business Card Design

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Business Card

The Importance of Carrying a Business Card

Technology has transformed business communication from email to internet. While written communication is often paperless, one piece of correspondence remains printed: the business card. And while it seems that it would be more advantageous to ping information between colleagues, it remains important to always carry a business card.

Here are some reasons why business cards are effective business tools:

    BRAND IDENTITY MARKETING

    The business card represents your company’s brand. Not only does it convey important personal contact information such as name, title, email, website, address and phone number, but oftentimes it is also the first exposure to the overall image of the business. The company logo is prominently displayed for brand identity. The fonts used, color, texture and paper stock used also conveys a message about the type of industry represented. Specialized printing techniques can be used such as embossing, foil stamping, thermography or laminating. The business card reflects the personality of the company and gives the first impression.

      BRAND IDENTITY MARKETING

      Image is everything. Having a business card on hand gives the appearance of professionalism and shows proper planning. Being caught off-guard without a business card imparts an ill-prepared impression. Always carry a stack of business cards protected by a card case and you will convey a polished quality.