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Why you should use animations

A recent article from Smart Insights published new statistics on video marketing in 2020. The article highlights that 92% of marketers believe that video marketing is growing in importance. And therefore should be a part of their strategies. As well as the fact that 53% of customers engage with a brand after watching a video on social media. The report also outlines that digital video advertising spend has increased by 53% since 2016.

The statistics are clear, more time is being spent watching videos online than ever before. People love visual content and can process visuals 60,000 times faster than text, especially when the image is moving. Animated content in particular, grabs the attention of consumers in less than 1/10th of a second.

Videos are a great way to increase user engagement and brand awareness. In addition to this, they can be a very effective tool to drive users to take action on your website. Therefore helping increase your conversion rate.